| Do you worry that your business card is going to get thrown away as soon as your back is turned? Most business cards are... Are you frustrated when it comes to designing a business card that really impresses people and makes them throw business your way? Can subtle design changes really double, triple, even quintuple the follow-up business you get from simple little business cards? If you have ever wondered how to know when business cards were effective or not... Then give me just 10 minutes, and I’ll put those worries in the past when I reveal.... the “Secret of the Effective 1%” |
"If a Company That Has Expanded into 23 Countries in the Area of Business Card Advertising Thinks My Book is Powerful, Then Imagine What it Can Do for You!" |
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"Hi Diana: Can't believe it... after reading through your book, we thought of a whole new marketing angle for our business cards, and we will be extending this idea through to our worldwide clients! This is the first book I have read about business card design that has the potential to make us a ton of extra money, very quickly. Great job in putting together a book that is simple to read, yet very powerful. I wish I found this years ago...but not to worry, I have it now. Don't sell it to too many people!!" |
Dean Cowley,
North American Manager
Free Card Limited
http://www.FreeCard.com |
Dear Business Networker: If you depend on business from your business cards, then this will be the most important letter you’ll ever read. Here’s why. There is one “key” to seeing and understanding business cards... and once you grasp it, you will never use business cards the same way again. It’s the same key understanding that is demonstrated by an analysis of the 1% of business cards that ARE remembered, held onto and used. What is it? What's this critical key concept? It’s the understanding that a business card is not just a piece of paper with contact information... or something you hand out and simply “hope” it’s used. It’s that a business card is, in fact... the Most Traceable, Powerful and Scientifically
Proven Offline Advertising Medium You Have Big claim, I know. So let me explain. The second you start seeing your business card as an advertising medium (I call it “the world’s smallest Billboard Ad”), you begin to understand, because now you realize that your business card is governed by proven advertising science. Science? YES – and there are certain rules to follow that literally make or break your card. I see it every day. While some business people make the same fatal mistakes that prevent their cards from being remembered, kept and responded to ... Others, armed with simple “design and networking secrets ” that show them how to properly use business cards, magnetically attract new deals, prospects and business contacts to them. But before I reveal what they are, and how you can use them to be part of the small group of business people that leave a lasting impression ... let me introduce myself.  My name is Diana Ratliff.
For over a decade, I’ve been one of the premiere experts on “Business Card Networking” in the United States. Why “just” business cards? Well, because when I started publishing a newsletter back in 1994 to help small business owners with their advertising ... I discovered that most of them had NO IDEA of what they were doing. Especially when it came to business cards. They'd go buy some cheap black-on-white business card from the quick printer and wonder why the world wasn't beating a path to their door. But the real discovery came when I started to broaden my scope... and found that even CEO’s, Entrepreneurs and Presidents of big networking companies admitted that they knew next to nothing about the return of their business cards....
They were convinced that they were
leaving a stack of money on the table, too. And they were right. You might find a few business card tips from the occasional "Networking guru" you hear about, but almost nobody else really focuses on mastering the design and presentation of business cards. So I started searching. I found some of the answers with the big Card Printers and the “insider secrets” they gathered over the years. Others answers were gleaned from some of the top graphic designers in the country. And I discovered tons of business card “tricks and techniques” from Networking Experts that on their own are worth their sheer weight in gold. But nothing was more revealing than the success stories from several dozen business-clever men and women I interviewed over the years... who found out Simple little ways to generate
mammoth-sized response...
just from small changes on their cards.
I've taken what I learned and carefully compiled it...  Introducing...
Business Card Breakthroughs!In this one-of-a-kind special report, I’ll show you how to use everything I've learned for YOUR business, including design secrets like: - The exact color & text combination that out-performs any other combination for your business... that practically forces your readers’ eyes in the right direction (This gets your most important quality across every single time!) -
What three colors you must never use in your business card – ever. (violating this rule will make it borderline impossible to get referrals) - The wrong... and right ways to use “curiosity” on your business card... in order to get massive response. (This is the fastest way I know of to get customers on the phone, literally begging for your sales pitch ! ) - When putting your photo on your business card actually distracts and sends out the wrong message to the wrong customers... and in which case it could easily double your response (the difference is subtle yet important) - Tested and proven ways to add copy to your business card that turn it into a permanent mini-advertisement for your business - A surefire way to design your business card that actually encourages others to hand it out for you (It's almost impossible to get any closer to "viral networking" than this!) Did you catch that last tip? Knowing how to get your card out there is one of the biggest keys to its success. In fact, getting your message out is a very important part of any marketing strategy. How many new clients do YOU think you can reach with these simple
"distribution and networking" tricks I’ve picked up from savvy business men and women I’ve interviewed over the years? Tricks such as... - The simple and unexpected “everyday item” one business man attaches to his business card... that makes sure you hold on to it, remember it... and has you anxious to use it to respond to his offer. - What you can do in a restaurant with your business card, a pen, a hole puncher and a dollar bill... to tap into the rich business connections of restaurant personnel (You’ll be surprised of the social circles they can get you in to !) - The “underdog’s” way to subtly leave a stack of business cards at a Networking or Industry event that guarantees your card has the exclusive attention of your prospect the second he sees it.
- What most plumbers know about their clients that could help you get calls from customers every hour, every day you want (Almost every plumber I know uses this otherwise little used technique. )- A subtle “under the radar” technique you can use to get others to ask for your card.
- What you MUST know about handing out your card to foreign business men, CEO’s and informal contacts... that prevents you from embarrassment by violating their personal rules of etiquette (I never would have guessed some of these until I saw the embarrassing mistakes myself). - A single line of text you can write on your card when you give it to a prospect... that damn near guarantees he will hold on to it and follow up with you later (Not doing this is one of the biggest “money leaks” for profits that come in through your card)
And as I said, I spoke to printers, who had some of the most revealing strategies of all. You know, printers can be tricky to deal with. It's amazing how few genuine business card printers there are - most are actually agents for a few big-time manufacturers. These "big guys" have the staff to service you and help you print the best card possible... but they charge an arm and a leg. The “freebie” card printers practically stalk you for your follow up business... while the “little guys” in between too often rely on price-cuts to reel you in... and then make unexpected charges to break-even. What's worse, most of these smaller companies simply don't have the time to listen to you... and get your card right for YOUR business. Want to know the single biggest
secret about choosing a printer?It's to use the knowledge and expertise from the Pros... but then place your order with a discounter that specializes in quality. Here's some of the tricks I learned from the Big Printers: - One “think-outside-the-box” idea that makes your card stand out and remembered... just by changing one thing about how printers usually print it (Most printers have heard about this ... but just don’t take the time to tell you.) - When you should and shouldn’t print your Internet address on your card - The single most important rule you must follow when choosing a printer – and what you MUST know about creating business cards on your computer (Ignore this at your own peril) - 18 ideas for creating a business card with an “unusual twist” that never fail to attract attention - A sneaky little tactic some online printers use you must know before you even consider falling for their “stunt-prices” (And how to pick one that you CAN trust... and still save your money.) Look, I've just spend the past 5 minutes telling you about a few of the special little tips, techniques and strategies that I teach about using business cards to generate prospects and increase your profits. I bet your mind is racing with ideas about how these might profit you and your own business, right? Here’s a question that’s been bugging me, though. Should These Tricks Have a $4,000 Price tag? I teach the same networking secrets that some of the “Networking Guru’s” charge up to $3,495 for in a long-weekend seminar. They teach by example and live on stage ... but ... basically give you the same “edge” that my specialty knowledge could give YOU in your industry.
I’m not trying to be smart, I’m just trying to show you that ... the value of what I’m about to give is a lot more than the dinky cover price . It represents the knowledge of dozens of entrepreneurs, tens of thousands of dollars in lost mistakes... and probably hundreds of thousands or more in contacts gained, business deals landed and profits made. Keep that in mind, because I know that what you get out of this knowledge has a relationship to the value that you place on it. Consider then, what just 1 extra business deal, joint venture or new client means to your business. Do you think these tips are worth tapping into? If so, then the next 5 minutes ( Remember - I promised I’d change your mind in 10), I'll start revealing everything you need to know about designing an effective business card... and I'll help you get started to creating one that you won't be embarrassed to hand out . All you have to do to get started is click the following link. The cover charge for my manual is
$27.00
... and afterwards you receive instant access. (Yes, it's an ebook; you download it to your computer immediately after payment.)
I don’t waste your time. I’ve condensed all these tips in a few dozen pages that tell you everything you need to know. No filler, no fluff – this manual goes right to the point. And you don’t have to take my word for it. There are dozens of experts in other fields who have spoken out for me. I’ve listed a few at the bottom of this letter, but here’s one I’d like to share now. It’s short ... but the message and the speakers' credentials speak volumes . All it says is... "If you have to network in your business, GET THIS BOOK"
- Joe McBride, Area Director for BNI,
the world's largest single source of
Business by Referral, joespeaks@icehouse.net
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Now before I give you the link, there’s only one more thing you need to know. And it is...
My "No Questions Asked"
8-week Satisfaction-Or-Money Back GuaranteeHere’s how it works. Get the manual. Devour the tips and apply them to your business cards for a full 56 days. If you don't get at least 1 referral you can honestly say you wouldn't have otherwise had - then return it. No hassle, no hard feelings, no questions asked. This is based completely on the trust that... when you profit from my what I teach... you give me credit where credit is due. "I personally guarantee that YOU gain more contacts, land more deals and make more money as a direct result of what I teach - or your money back" |
Fair enough? If you somehow find a way NOT to benefit from this book, I’ll accept your request and refund your money. It's easy to reach me... I'll give you my private email address when you order, just so you have it if you ever need it. Just imagine... Months after you've gone and left your prospect... Weeks after he's heard you talk about your business... And the second you release your hand in that first meeting and leave him with your business card... You know you left a lasting impression... that generates new business from just a simple first meeting. This is definitely worth spending 5 minutes on! Click here for instant access
- just $27.
If you don't, you haven't moved a step further from being forgotten, gaining an edge over the competition and winning over prospects that are otherwise lost to them.It's all up to you. To your business success, 
Business Card Expert Diana Ratliff PS If you have any doubts, I’ve attached a few more words from notable business people from around the world at the bottom of this page. Look, if you feel like you’re taking a risk, then
do so at my expense instead. I’d rather give you this knowledge now and get a refund request later ... than have you sit there "doubting " whether this author is legit or whether this info can really help you.No hard feelings. Doubts are for those who sit on the sidelines of life. Business people take risks, so this time, I’ll take a chance on you. I trust that if you’ve honestly found the value you’re looking for, you won’t ask for a refund. PPS If you act now, I’m attaching 2 bonus reports for you to read later... and ... I'll include a personal link to a printer that prints the quality cards I’ve talked about at significantly lower prices. It’ll at least buy you back the cover price of this report!
Now I’m not sure how long their special offer lasts because of course, it's out of my control... Click here and you’ll
be sure to lock it in.
What others have said about this manual: "This is a 'must have' for anyone
who is serious about being in business"  "So well done --- lots of really fabulous tips in here. This is a 'must have' for anyone who is serious about being in business, online or offline. I'm going to recommend it to all the people in my various networks."
Leni Chauvin
President, BRE Business Referral Exchange TM
http://www.attractclientsgalore.com
leni@attractclientsgalore.com "I've never seen so much information about business cards in one place. Your well-organized manual is chock full of so many clever, creative tips that anyone who uses business cards (or has them but doesn't use them) would be crazy not to take a look!"
Joan Stewart
Publisher of "The Publicity Hound" Newsletter
http://www.PublicityHound.com
 "Very helpful both personally and in helping customers".
Joanne L. Mason
http://www.mason-marketing.com
"Diana, you've put together a list of the most original, creative and inspiring uses for a business card I've ever seen. Even if you think you know everything there is to know about networking . . . you can't live without this! An absolute gem and worth every penny!"
Sarah Cox
http://www.actionpoint.net"Business Card Breakthroughs is exactly what I was looking for. Most printers just don't have the time to give you advice, and a graphics designer is not in my budget - yet. I spend a lot of time surfing the web for business links, but I never found a business card printer that would accept the file formats that I had readily available. Diana's book pointed me in the direction of seven great printers that specialize in business cards. They were all cheaper than my local printer, and they accept my file formats-no problem! I was able to order exactly what I wanted in less than 15 minutes..."
Bob Packard
Packard Technical Consulting TM
2001ptc@home.com "Diana, love your report. I never knew of so many ways to use business cards. Your tip of putting 5 or 10 cards in my pocket each morning and setting the goal of giving them all away really helped me talk to more prospects."
Dave Shandor
Publisher, Born2Win Newsletter
davetruck@earthlink.net "I read your booklet tonight. I suspected that you probably had some usable info. However, I was pleasantly surprised at the amount and quality of your tips. Bravo! Speaking as a small business person (my wife and I run a "Mom and Pop" photo studio), I picked up several ideas that I am going to put into practice right away."
Jack Gurner
photographer and business card collector
jgurner@watervalley.net "Fabulous! Diana, you certainly are a marketing genius!"
Priscilla Richardson
Wrisuccess@aol.com "If you have to network in your business, GET THIS BOOK!"
Joe McBride
Area Director for BNI,
the world's largest single source of Business by Referral
joespeaks@icehouse.net "I just today bought your "Business Card Breakthroughs" and have had a chance to quickly scan it. What great ideas it has already given me!"
Vince Cluxton
http://www.KicksMarketingGroup.com "This is truly information of a GREATER VALUE than its price."
N. Booth
New Columbia Marketing "Very practical, useful information on how to use the simplest tool --- business cards --- to help grow your business. Regardless of what business you're in, you can profit from this publication. It's worth much more than it costs!"
Becky Lam
Independent USANA Distributor
bkylam@aol.com "Thank you very much for putting together so much information about business cards at such a reasonable rate. Most all of the ideas will be helpful for me. Some of the ideas are definitely way out of my comfort zone - but they got me to thinking that one needs to be as creative as possible with business cards."
George Goddard
ggworker@postoffice.pacbell.net "Before I read your book I had no idea how many ways the effective use of business cards could help a business grow. Every network marketing distributor should read this booklet and give every member of their organization a copy. Great work!!!!"
Paul K Saunders
Managing Partner
www.yourradiomall.com |
Last chance:
Click here for instant access at just $27.
Copyright 2007 Diana Ratliff All rights reserved.
Questions? Contact Diana: diana@bizbooklets.com
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